Tradition and technology are two things not often featured in unison.
However, a recent article by UK-based newspaper The Times indicates that just sometimes, the combination can make for a highly profitable partnership.
The article, entitled 'Will the internet kill the hotel concierge?' focuses in on new technology that is revolutionising the hotel sector's traditional organizational techniques.
An LA-based company called GoConcierge.net provided the focus of the feature, having recently sold its new technology to The Dorchester, one of the world's most renowned hotels.
The value of that sale cannot be overestimated. In selling its product to as prestigious a venue as The Dorchester and other well-respected hotels such as the InterContinental Wien in Hong Kong, GoConcierge.net has achieved significant press coverage.
Selling a product to a high-brow client can result in a company securing increased media coverage. Or in other words: free advertising.
So, what does GoConcierge.net actually do?
Effectively, it enables concierges to be as organized and prompt as they possibly can be. For a job based around being organized and prompt, it's a pretty perfect service.
In the past, concierges have conducted their work - the provision of unique services to important (or high paying) guests - with the use of a guest book. Each concierge would write down a particular guest's needs and the time at which those needs must be met.
Whether these services be the assurance of a well-stocked fridge with a particular variety of champagne or the guarantee of chauffeured limousine are by-the-by, it’s the promise of delivery that is all-important.
Problems arise when one concierge finds another's handwriting illegible and cannot fulfil the needs of the customer.
Step in GoConcierge.net. The technology allows for all demands to be readable at all times, irrelevant of who typed them in. Furthermore, it allows all concierges to monitor the general demands of the hotel's visitors and ensure all remains in order.
Concierges can stay on top of things at all times and the hotel can run more efficiently.
The example of GoConcierge.net allows for an appreciation for the power of notoriety in business. In supplying one of the world's most famous hotels with its product, an LA-based company has achieved media coverage on a reputable UK newspaper's website.
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