The internet is continuing to prove itself both a useful and dominant tool, with online marketing firmly shaping the future of how we do business and reach out to new customers.
Earlier in the month many long-standing and familiar titles in the magazine world, such as Maxim, decided that they would no longer publish their copies in print but would rather become an online-only publication.
As well as lads mag
Maxim, environmental magazine
the Ecologist also switched to an online-only publication in order to keep up with demand for more instant access to stories.
Essentially, however, it has been the lure of digital marketing which has led many publications to open up their business to the internet.
Only this week the focus was turned to some boutique stores bucking the trend of lower consumer spending, as European lingerie
store Faire Frou Frou was picked up by the Epoch Times.
Offering LA shoppers a truly unique - not to mention authentic - experience, Faire Frou Frou gained the attention of the press by providing something new at a time when most consumers are in need of persuading
before they part with their cash.
And, as everybody appreciates a good heart-warming story of family business success, the New York Times article on e-Scrap Destruction was a welcome change from the doom mongering served up by much of the stories in the media at present.
Tales of success against the odds or finding a surprising way to beat the system - such as developing an e-scrapping business
- to earn money during a recession will earn column inches in any publication.
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