Urban Inns has selected Hertfordshire-based web developer Silver Chair to manage its latest website redesign.
Urban Inns is currently building its portfolio of old-fashioned British inns to provide an alternative to the range of hotels on offer at a budget, which it describes as lacking in imagination, creativematch.com reports.
The company's aim to redesign the website as its business grows is one example of the simple ways in which a business can ensure it stays fresh in the minds of consumers.
David Catling, managing director at Urban Inns was quoted by creativematch.com as saying: "[Silver Chair's work] will reflect the welcoming contemporary atmosphere we have created where guests can stay in one of our beautifully appointed rooms, dine on modern British fayre, relax with a pint of real ale or try some superb wines including an award winning selection from Britain."
As well as a website update, Urban Inns hopes to expand its online marketing potential by employing the use of email and banner marketing, as well as mobile and social marketing in the future.
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