Webcasting solutions have been singled out as one way in which businesses can help to reduce travel.
This can also cut costs for firms, which is especially important in the current financial climate, while it is also environmentally friendly.
TMCnet has claimed that the technology also has other purposes, such as being an aid for helping staff gain new skills.
In addition, Stefania Viscusi, the assignment desk editor at TMCnet, believes that webcasting can go beyond business.
"Webcasting solutions have gained popularity for the benefits they provide to offices in reducing travel and helping with training, among a number of other uses.
Today, webcasting is also providing the entertainment industry with a new way to reach audiences by making it possible for them to consume media online."
A new webcast is set to come from the Allman Brothers Band, who will play a gig live over the internet on March 9th.
Dr Pepper Snapple group also recently used webcasting to broadcast its business results for the fourth quarter and full year of 2008 over the internet.
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