Integration New Media (INM) has published a white paper demonstrating that the richness of an ecommerce site is inextricably linked to company profit.
Entitled Enhancing eCommerce ROI through Rich Internet Applications, the white paper outlines the impact a rich website can have on revenue, providing detailed examples of commercially successful integrations.
Montreal-based INM is keen to emphasize that small to medium-sized businesses can leverage the latest technology at a reasonable cost in order to maximize profit.
"With ecommerce growth rates slowing down, many retailers are looking for ways to become more competitive," stated INM's co-founder and president, Vahe Kassardjian.
"To maintain their market share, retailers need to increase client conversion, decrease drop-off and motivate clients to be loyal.
"The retailers that will thrive in this new ecommerce economy are the ones that will invest in rich ecommerce as a competitive advantage," he concluded.
Interested ecommerce company directors can download the white paper here.
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