‘Free Money’ is a great headline in this feature on Australian Holidays. The Guardian has an Australian edition so this doesn’t address the tourist market, but it does show a wide range of great offers for Australian citizens.
These are tackled through a checklist of questions: How much is it worth? How can I get it? Where can I use it? And so on.
Note that this piece has been updated at least 3 times. If you’re publishing a range of free offers, this is a nice model to follow. And if you’ve got a free offer or giveaway, make sure to answer these questions in your media pitches.
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