Does cooperation with another company make your survey more newsworthy?
MarketingProfs: Do B2B Marketing and Sales Teams Cooperate Effectively?
This study is a joint effort between Outfunnel and Cooper. The report found that companies where sales and marketing teams cooperate effectively are 70% more likely to see revenues grow year over year.
Surveys can get great coverage if they provide meaningful data – perhaps hooking up with a complimentary business can give your research data a wider appeal?
