Just why a lighting retailer would release a report on comfort foods, is not quite clear. But e-conolight pulled it off and earned a media backlink from The Huffington Post.
The results were based on Google Trends search data for 2020, and pulled out facts like “grilled cheese was the most popular comfort food overall and chosen as the top pick in six states”.
Third party data from sources like Google Trends can generate newsworthy facts and figures and e-conolight has done some successful creative thinking. However, it would probably be best to stick to research that is directly relevant to your industry.
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