Practice saying good things about your own business
PRACTICAL ECOMMERCE: Gym Owner Shifts to Online Weight Training (and Thrives)
Matt Reynolds started coaching online in January 2016 and this news piece and podcast documents his success. He explains how his business, Barbell Logic has attracted around 1,000 clients and has a staff of 80 expert strength coaches. Reporter Eric Bandholz comments that Reynolds creates a ton of content and he has a couple of ready quotes in reply:
“Our content is a free value-add for clients and prospects. We put out everything we know about fitness, strength and conditioning, and nutrition.”
“Our YouTube channel has short, high-impact videos. Our podcast… is approaching its 400th episode. And we have an incredible collection of articles on the site.”
Good quotes rarely emerge off the cuff. If you want to sound good on a podcast or media interview, you’ve got to practice what you want to say and improve it over time.
